What We Do
Your campaign, your challenges and your audience
are unique. So is our solution.
Pre-production and Digital Strategy Consulting
Collectively, our understanding of the viral space is unrivaled. We feel uniquely qualified in assessing the viral-ability of a creative concept as well as providing guidance and suggestions for increasing the potential buzz around a campaign. Often small adjustments to the way content is produced (location, casting, art direction, post effects, music, etc.) can have a dramatic effect on the successes of a campaign online. We live, breathe and love this Internet stuff. So, we’re happy to chat about the latest trends, tactics, strategies or your current initiatives and some of the challenges you’re facing.
Every project we work on is unique and it requires a custom solution. So, we don’t rely on a fixed distribution platform or set of sites for seeding. Our strategy for igniting peer-to-peer sharing varies from project to project but generally it’s fueled by a mix of digital distribution and organic seeding. We use our proprietary algorithm to search our database of over 12 million social media destinations in order to identify the blogs and influencers most likely to watch and share your content with their audiences. Our team persuades these influencers to post your content in a way that organically integrates your brand into the editorial content, not around it. Our approach ensures that your message slips seamlessly in to the peer-to-peer online conversation. Peer-to-Peer sharing of your content delivers a powerful brand endorsement that influences consumers. We will also select and secure digital distribution on selected sites to magnify the viral impact of the campaign. The videos will be placed in a way that appears to your audience as editorial, not as advertising.
Metrics and analysis
Kindling not only provides every available metric about your campaign with our proprietary engagement tracking system but we also have the expertise to provide clients with perspective, insight, and a detailed analysis of views and social engagement giving true meaning to those numbers.